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To raise money, get your startup formed correctly from day one.

The SUP platform offers startup teams a fast, easy, and affordable  solution for everything from formation to financing. With SUP, you get the best of both do-it-yourself and professional legal services.
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And our support doesn’t stop there. We’re committed to being your partner throughout scaling your business, navigating additional funding, or ensuring compliance with evolving regulations. Together, we’ll help your business thrive and achieve its full potential.

Learn about venture best

The only complete, affordable startup launch service

YOUR STARTUP
HOME BASE

SUP gives you a legal portal for document generation, execution, and archiving -- and if you need help, access to an experienced venture legal team.

LEARN HOW
TO LAUNCH

Don't stake your company's future on random internet tutorials and your best guesses. SUP Academy teaches you venture economics and law so that you'll avoid startup-killing mistakes and be ready when the time comes to negotiate with VCs.

BATTLE
TESTED

The entire SUP program – from our cap tables to our education program to our document services – was born from the experience of longtime venture attorneys and investors. SUP enables you to leverage legal expertise without paying for an expensive law firm.

DON'T GO
IT ALONE

Unlike DIY legal forms sites, SUP includes consultation with startup legal professionals. Attorneys and staff work with you to avoid costly mistakes and to ensure your startup is ready for venture funding.

see all the features that come with SUP

SUP uniquely ensures you've nailed the 7 fundamentals that investors demand. Here's how.

1. Setting Up Your Cap Table

2. Forming a Delaware Corporation

3. Founders' Stock Purchase Agreements and 83(b)s

4. Getting Founders' and Key Employees' Intellectual Property Into the Company

5. Establishing a Stock Option Plan and Pricing the Common Stock Properly

6. Financing Properly With SAFEs and Convertible Notes

7. Hiring Contractors and Employees Correctly

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"SUP helped me learn everything I needed to start our venture. Despite having an Electrical Engineering degree, I was able to quickly pick up the mechanics behind incorporating a company, understanding a cap table, and raising capital. SUP provided the business and legal cornerstone that has enabled us to succeed thus far."
Patrick UtzCEO & Co-Founder, Abstract.us
Patrick Utz
"The Program was a great resource that made it feel like I was getting personalized legal services, but in an automated and efficient system that seems like it was customized just for me."
Sang H. ChoCo-Founder, KAI Media, Inc.
Sang H. Cho
"I have started nearly a dozen companies over the course of my career and StartupProgram.com was by far the easiest and provided me with legal services I could trust to have a funding ready entity."
Jamie OttilieFounder & CEO, LCG Entertainment, Inc.
Jamie Ottilie
"SUP has been a huge factor in getting PvP.com off the ground. In addition to all the proper Delaware C corp setup and suite of critical legal docs, the cap table management tools we have access to have enabled us to fully understand how the grants of stock to employees and issuing of SAFEs to investors will impact us at Series A. What's happening on our cap table is crystal clear where often founders themselves are in the dark."
Phil StoverCEO & Co-Founder, PvP.com
Phil Stover
"The support team for StartupProgram.com provided an experience that was seamless with communication that gave me confidence that I was making the right decisions for my company."
Ann KonoEntrepreneur
Ann Kono
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MORE ABOUT SUP AND HOW WE HELP STARTUPS

Unlike do-it-yourself legal-forms sites, SUP provides you with both the knowledge to fill out those forms (SUP Academy) as well as advice and legal support from experienced venture attorneys.  But SUP costs much less than working with traditional law firms – about 90% less.

SUP includes:

You can check out the complete list of features here.

SUP Premium includes all the features of SUP, but adds custom support to serve special legal needs, including rapid formation services. If you’re interested in SUP Premium, please fill out this form so we can better understand your needs and design custom services for you.

SUP, which includes the custom legal portal, business formation document generation and filing, our cap tables, the SUP Academy venture education program, and legal consultation to answer your questions and ensure your formation plans are completed correctly, is $5,000. That’s about a 10th of what you’d spend working with a traditional law firm.

SUP Premium, which adds customized legal services, is priced based upon what services you require. To get an estimate, please use this form to tell us a little more about what you’re looking for.

Yes! In fact, legal consultation is built into SUP. We are not a legal forms service; SUP is a complete toolkit for entrepreneurs. Part of that toolkit is time with experienced venture attorneys and paralegals who can answer questions and will review your formation plans.

You’re not going it alone.

SUP provides a complete startup formation toolkit for entrepreneurs, including document generation and filing, as well as legal consultation to review your formation plans.

SUP Premium includes everything found in SUP and adds more time with venture attorneys and paralegals. SUP Premium is designed to address special legal needs of your startup, and can provide services such as expedited business formation. To find out how SUP Premium can help, tell us a little more about yourself and your startup.

Born from years of startup experience

You’ve poured your heart into your innovation and are eager to launch your business. However, your options for legally setting up your company to be venture capital ready and managing your cap table are limited. You could spend hours searching through countless sources on YouTube, CooleyGo, Venture Hacks, and various blogs and FAQs, which may or may not suit your needs, or you could hire an expensive venture law firm.

That’s why we created SUP. We’ve built a platform that offers a cost-effective alternative to traditional attorney billable hours and the uncertainty of the DIY approach. With SUP, you get the best of both worlds, plus unique benefits you won’t find anywhere else.

And our support doesn’t stop there. We’re committed to being your partner every step of the way. Whether you’re scaling your business, navigating additional funding, ensuring compliance with evolving regulations, facing employment-related decisions, or preparing for a sale, we have our Venture Best team of lawyers, investors, and entrepreneurs here to provide the guidance and resources you need. Together, we’ll help your business thrive and achieve its full potential.

ABOUT US

If you're ready,
let's get started.

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If you’re already enrolled in SUP, you can log in to SUP Academy for your courses, or to your legal portal to generate forms, contact an attorney, and other tasks.

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